The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Social Media / Best Social Media Page by a Brand
Points: 10.0
Momsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Video Craft / Direction
Points: 5.0
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Momsong
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0